Jul 14, 2022
We presented the top 7 best content marketing KPIs to track in 2022
The purpose of a content strategy is to attract your target audience, engage them, and then convert them into loyal customers. So, the first step to getting this strategy implemented is choosing the right content marketing metrics (KPI).
It is very difficult to choose the right metrics for your content marketing strategy as it varies depending on your business type, audience, and budget. But if you have a clear idea of the metrics, then it will be easy for you to select the right ones.
These metrics can be used by a business owner to gauge the effectiveness of their content marketing efforts. And these metrics will help you choose the right metrics for your content marketing strategy.
Without further ado, let’s dive into the 9 most important digital marketing KPIs to grow your business.
1) Conversion rate
If you wish to know concerning the conversions of your website, then it is the most essential metric that you need to quantify. It will aid you to measure the number of individuals actually reading the web content that you have actually produced for your business.
Be sure you segment by channels, geographical areas, and even content type (content campaigns) producing the leads. Bonus: Track across numerous interactions, such as 4-articles, over 3-visits.
A good resource to get you started in tracking and measuring is "5 Powerful Ways Web Funnel Analytics Can Help Improve Your Marketing Strategy.”
2) Number of visitors/leads
This is the basic metric for your content marketing strategy. It will help you to understand the number of visits to your website or the number of leads that you have attracted. Do not worry about visitors to start with, it is more important to get conversions. and engagement rates go up first, then visitor traffic. Read the article, “4 Content Marketing KPIs to Measure for Success in 2022”
3) Cost per lead
This is the best way to discover this metric if you want to know how much money you are spending on content marketing. It will assist you in comprehending the value of each lead you are producing. Bonus: Distinguish it by region and channel. Super Bonus: segment by customer revenue and/or type.
4) Content Attribution
Content attribution is a hard subject for many companies. Most are not familiar with attribution terms such as first touch of content attribution or last touch of content attribution. (This is a specialty of SaturnOne.io, unmatched in the industry.)
If you want to know more about how to measure and hit your ROI using content attribution, read the full article, “Content Marketing Attribution: 3 Powerful Ways to Measure ROI.”
5) Content Engagement
You'll have a few categories of content if you're like most content marketers. Measuring category engagement is crucial for your conversion, segmentation, and cost per lead or customer.
You can bet that one category makes up the largest portion of your best customers. Wouldn't it yield a higher ROI if you put more work here rather than on the content with a lower ROI?
Some techniques might not be useful to you given that the majority of B2B sales and even lead generation efforts today can require up to 6–8 website visits over several months.
Knowing which content is effective can help you decide where to focus and invest your time and money in marketing. You may want to read, “How a Great Content Marketing Strategy Can help Double Your SaaS Monthly Recurring Revenue”
6) Engagement rate
This is the best KPI to gauge how well your audience engages with the content you have produced. Understanding the quantity of likes, shares, comments, views, and other interactions you have on social media will be made easier.
7) Social media reach
It is the most commonly used indicator for determining how far a content marketing plan has reached. It helps to measure the number of people that you have reached through social media platforms like Facebook, Instagram, Twitter, Google, etc.
Bonus: If you measure your social traffic and correlate it to content engagement and conversion metrics, you will find that certain channels favor certain types of content. So, as always, analytics are important.
We now know why choosing the right content marketing metrics can help your business grow faster and smarter. You need to choose the right ones according to your business needs and the kind of content that you are going to create.
Always select the right metrics (KPIs) for your business before creating your content marketing strategy. Want to see the power of SaturnOne Analytics? Get a free DEMO NOW.
Metrics are a great way to evaluate your content marketing strategy and determine what works and what doesn't.