The most widely used website analytics, Google Analytics, has a few significant drawbacks. Marketers may not be able to access several key features of Google Analytics because of its complex and highly technical setup. This prevents many marketers from learning extremely crucial information about their website's visitors, events, and conversions ... making getting insights on how to increase conversions difficult.
Users, events, and conversions which are all-important metrics in marketing are secondary to traffic. But these are key to content marketing success. Learn the why and how to get them in this eBook.
In this Free eBook learn: