Guide: How to Sell Conversion & ROI Reporting to Clients
Measuring and selling conversion and ROI reporting for non-ecommerce websites and digital marketing efforts can be daunting. That is why we created SaturnOne, to make it easy for small to mid-sized agencies without a 10-person analytics team. But we can measure conversions on any stage of a marketing pipeline (TOFU, MOFU, BOFO) and show its value. This will engage clients in the best possible way and make them happy.
Complete Outline of 25-Page Guide:
Introduction 4
Facts: Why Your Marketing Agency Needs Client ROI Reporting: 5
SaturnOne And ROI Reporting 5
Section 1: Understanding the Value of Conversion & ROI Reporting 6
Defining Conversion & ROI Reporting 6
Basics of Conversion 6
What is ROI? 7
What Is NOT ROI? 7
ROI vs. KPIs 8
Understanding ROI Reporting 8
Benefits of Client ROI Reporting 9
Section 2: Identifying Your Client's Needs and Goals 10
Establishing Effective Communication with Clients 11
Methods to Improve Client Communication 11
Significance of Clear and Precise Dialogue 12
Understanding Clients' Business Models 12
Evaluating Business Structure and Nature 12
Identifying Key Customers and Market Competitors 13
Determining Client Marketing Needs 13
Analyzing Previous Marketing Strategies 13
Employing Market Research to Pinpoint Needs 13
Setting Client Marketing Goals 14
How to Define Measurable Marketing Goals 14
Aligning Marketing Goals with Business Objectives 14
Developing a Results-Oriented Marketing Plan 15
Creating a Customized Marketing Strategy 15
Tracking Performance and Adjusting Strategies 15
Section 3: Crafting Your Offer 16
Your Competitive Advantage 17
Understanding the Importance of Your Offer 17
Defining Your Unique Selling Proposition (USP) 17
The Power of A Strategic Approach to Crafting Your Offer 18
Aspects to Consider When Crafting Your Offer 18
Balancing Customer Needs with Agency Capabilities 18
Improving Conversion Rates Through Effective Offers 19
The Link Between Offer Quality and Conversion Rates 19
Strategies for Improving Your Offer to Boost Conversion 19
Deploying ROI Reporting to Boost Your Marketing Agency 20
ROI Reporting Explained: Key Benefits and How It Works 20
Implementing ROI Reporting in Your Agency 20
How to Implement Client ROI Reporting? 21
Case Studies: Successful Offers and ROI Reporting in Action 21
Case Study 1: High Conversion Through a Tailored Offer 21
Case Study 2: Maximizing Profitability with ROI Reporting 22
Section 4: Overcoming Common Objections 22
Difference Between Conversion & ROI Reporting 23
Cost-Related Concerns 23
Concerns about Measurement & Relevance 24
Communicating the Value of Conversion & ROI Reporting 24
Explaining Conversion Metrics & ROI to Clients 24
Highlighting the Role of Reporting in Decision-Making 25
Measuring Advertising Efficiency with Conversion & ROI Reporting 25
Section 5: Implementing Conversion & ROI Reporting with SaturnOne 25
