Guide: How to Sell Conversion & ROI Reporting to Clients

Please check your inbox to confirm your email.
Then we shall email you the book.
Oops! Something went wrong.

Measuring and selling conversion and ROI reporting for non-ecommerce websites and digital marketing efforts can be daunting. That is why we created SaturnOne, to make it easy for small to mid-sized agencies without a 10-person analytics team. But we can measure conversions on any stage of a marketing pipeline (TOFU, MOFU, BOFO) and show its value. This will engage clients in the best possible way and make them happy.

Complete Outline of 25-Page Guide:

Introduction 4

Facts: Why Your Marketing Agency Needs Client ROI Reporting: 5

SaturnOne And ROI Reporting 5

Section 1: Understanding the Value of Conversion & ROI Reporting 6

Defining Conversion & ROI Reporting 6

Basics of Conversion 6

What is ROI? 7

What Is NOT ROI? 7

ROI vs. KPIs 8

Understanding ROI Reporting 8

Benefits of Client ROI Reporting 9

Section 2: Identifying Your Client's Needs and Goals 10

Establishing Effective Communication with Clients 11

Methods to Improve Client Communication 11

Significance of Clear and Precise Dialogue 12

Understanding Clients' Business Models 12

Evaluating Business Structure and Nature 12

Identifying Key Customers and Market Competitors 13

Determining Client Marketing Needs 13

Analyzing Previous Marketing Strategies 13

Employing Market Research to Pinpoint Needs 13

Setting Client Marketing Goals 14

How to Define Measurable Marketing Goals 14

Aligning Marketing Goals with Business Objectives 14

Developing a Results-Oriented Marketing Plan 15

Creating a Customized Marketing Strategy 15

Tracking Performance and Adjusting Strategies 15

Section 3: Crafting Your Offer 16

Your Competitive Advantage 17

Understanding the Importance of Your Offer 17

Defining Your Unique Selling Proposition (USP) 17

The Power of A Strategic Approach to Crafting Your Offer 18

Aspects to Consider When Crafting Your Offer 18

Balancing Customer Needs with Agency Capabilities 18

Improving Conversion Rates Through Effective Offers 19

The Link Between Offer Quality and Conversion Rates 19

Strategies for Improving Your Offer to Boost Conversion 19

Deploying ROI Reporting to Boost Your Marketing Agency 20

ROI Reporting Explained: Key Benefits and How It Works 20

Implementing ROI Reporting in Your Agency 20

How to Implement Client ROI Reporting? 21

Case Studies: Successful Offers and ROI Reporting in Action 21

Case Study 1: High Conversion Through a Tailored Offer 21

Case Study 2: Maximizing Profitability with ROI Reporting 22

Section 4: Overcoming Common Objections 22

Difference Between Conversion & ROI Reporting 23

Cost-Related Concerns 23

Concerns about Measurement & Relevance 24

Communicating the Value of Conversion & ROI Reporting 24

Explaining Conversion Metrics & ROI to Clients 24

Highlighting the Role of Reporting in Decision-Making 25

Measuring Advertising Efficiency with Conversion & ROI Reporting 25

Section 5: Implementing Conversion & ROI Reporting with SaturnOne 25

"How do I sell ROI analytics reporting to my clients?" I'm Greg from SaturnOne. I am always shocked by this question. Why? As a business owner, ROI is all I care about... especially in my marketing budget.