How to Optimize Your Monthly Recurring Revenue Using Content Analytics

A very important sales metric, the monthly recurring revenue (MRR) is one of the most tracked and measured KPI in the business world. 

Introduction

This article is about connecting your content to conversion and revenue. Why? This information is actionable, it allows marketing to focus efforts to grow faster and more profitably. In order to succeed online, you need to understand what works and what doesn’t work. You also need to make sure that your efforts are aligned with your goals. This means that you need to measure everything you do.

By optimizing your website and marketing for your best customers, you can set up your product and content marketing so you can potentially double your monthly recurring revenue (MRR) growth rate. This is one of the fastest ways of growing your online business.

If you want to take things even further and improve your revenue growth rate, however, you need to go one step ahead with recurring revenue. You need to double down on it by using SaturnOne’s content marketing analytics software to identify super users and implement strategies that target them specifically. 

The best way to do this is with content analytics. These tools allow you to track every piece of content you create and see which ones perform better than others. Once you discover what content or content category your best customer’s engage with and convert from,  you can focus your efforts on creating more of them. It is not about the most traffic, that is a vanity metric, but the most revenue driving content.

If you want to maximize your monthly recurring revenue (MRR), then you should be using content analytics. These tools help you find out what types of content work best for your audience and helps you determine which pieces of content drive the most revenue or most profitable customers.  This insight will help in your messaging, calls-to-action, and ultimatly revenue generation. Connect your content to revenue.

Are you now excited on how to use content marketing analytics to exponentially grow your monthly recurring revenue revenue (MRR)? Then read on…

What is Monthly Recurring Revenue (MRR) in Marketing, Business and SaaS?

According to Databox’s article, “MRR: 11 Tips for Improving Your MRR for Better Business Growth”, monthly recurring revenue is the regular income you receive from selling your product or service. This is how Hubspot breaks the definition down by its base terms:

• Revenue is the money you earn from sales
• Recurring revenue is the revenue you can expect to receive regularly

MRR consists of revenue that you earn on a monthly basis instead of one-time sales. Since MRR stands for ongoing revenue, service and subscription-based businesses like SaaS and content marketing agencies find it especially important.

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Why Content Analytics Is Essential for Your Business Growth

Content analytics helps you understand which parts of your site visitors spend most of their time on, so that you can optimize your content for those areas.

Find out how to use content analytics to optimize your monthly recurring revenue.

You can use content analytics to find out what people are looking at when they visit your site, where they go after clicking through to other pages, and what actions they take while there. This data will help you make better decisions about how to structure your content and design your site. Learn more: https://www.saturnone.io/

The best way to get started with content analytics is to install Google Analytics on your website. Once you’ve done that, you can view reports that show you which parts of your site visitors are spending the most time on, and which pages they click through from. These insights will help you decide whether you should be focusing more attention on certain areas of your site, or if you should redesign some of your pages.

If you want to learn more about how to use content analytics, check out our guide to optimizing your monthly recurring revenue. We explain what content analytics is, how to set them up, and how to interpret the data they provide.

Content analytics is a tool used to measure the performance of your website. The information gathered from content analytics helps you understand which pages on your site get the most traffic, which ones convert better than others, and which ones generate the highest levels of engagement. You can then use this information to improve the user experience on your site.

Content analytics is a powerful tool that allows you to track the performance of each page on your site. By using this data, you can determine what type of content performs best on your site, and you can adjust your strategy accordingly. For example, if you find that certain types of posts perform well, you can create more of them. If you notice that some of your posts aren’t converting as well as you would like, you can focus your efforts on improving those particular pieces of content. Read the article, “Top 7 Easy to Use Content Marketing Analytics Tools for 2022”

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Steps to Growing Exponentially Your MRR

Installing Analytics Software

The first step towards optimizing your monthly recurring revenue is to understand which pages on your website convert better than others. To do this, you must install Google Analytics, or as a great alternative and for faster insights, use SaturnOne Analytics on your site. Once you’ve done this, you can view the data that Google collects from your site. You can then analyze the data to see which pages on your site are performing best.

If you want to know how to optimize your monthly recurring income, you should start by installing Google Analytics on your site and viewing the data that Google collects. After you’ve installed Google Analytics, you can view the information that Google collects about your site. You can use this information to find out which pages on your site perform best.

Once you’ve found the pages that generate the most traffic, you can create new content around those topics. For example, if you sell products online, you might write articles about how to choose the right product for your customers. Or, if you offer services, you could write articles about how to improve customer service. The key is to focus on creating high quality content that helps your visitors solve problems.

Optimize Your Content for Your Most Profitable Customers

If you want to increase your monthly recurring revenue (MRR), you should be optimizing your content based on what people search for. You can find out which keywords drive the most traffic to your site using Google AdWords Keyword Planner.

Aside from keywords, you need to  identify the types of customers most service-oriented businesses, like content marketing agencies, digital marketing agencies, and SaaS companies, have.

You see, most companies have three types of customers which you should be aware of as a content marketer or entrepreneur:

1. CAC (Customer Acquisition Cost) > LTV (Lifetime Value)  Customer For example, CAC is $100 while LTV is $50. So the company loses $50 here, a bad customer.

2. CAC = LTV For example, CAC is $100 while LTV is also $100. So the company is on break even here, not counting the very real support costs.

3. CAC < LTV) For example, CAC is $100 while LTV is $200. So the company profits $100 here, a good customer.

Focus on Your Best Customers and Find Out Which Content Is Contributing To Your Success

One way to do this is by looking at the customer lifetime value (LTV) inside the Content Attribution section of SaturnOne’s first page. For example, your average cost of acquisition per customer is $500. And your goal is three times that value which is a $1,500 LTV client. That would be your main criteria: look for a $1,500 LTV client. See the article, “7 Steps to Double Your SaaS Monthly Recurring Revenue”.

In order for the brand to survive and thrive, the CAC must be lower than the LTV. A CAC that is less than one-third the LTV is necessary for most SaaS businesses to bootstrap and/or be profitable. 

Next step is to find out which content is frequently visited by these customers ($1,500 LTV). When you use analytics tools like SaturnOne, you would be able to see right away which content, blogs, channels, platform, countries and even browsers are performing the most in terms of customer engagement and conversion. Watch the 4-minute video here: https://www.youtube.com/watch?v=3OkPUQwCKlo&t=6s

The least active group might be visiting a different set of content or that their visits are less frequent. So we need to nurture these types of customers ($500 LTV) and educate them to convert them into CAC < LTV customers.

We can focus on the content that is most visited by using the content attribution (inside SaturnOne) and by tracking the customer journeys and segmenting them according to the three (3) types of customers. Focus on:

• The Best Channels
• Best CTAs
• Best Content
• Best Messaging

By helping our clients optimize for their best customers, the benefits are:

• Faster ROI
• Highest LTV
• Lower CAC
• Double MRR growth rate

You then customize your web funnel experience for your customers based on these insights. 

SaturnOne aims to help you measure all three types of customers by studying and measuring contributory factors on your website such as blog articles, context ads, social networks, video services, email marketing, SEO services, and so on. Do you want a content marketing website analysis completely done for you? Then learn more here: SaturnOne’s Full-Service Website Analytics Team.

Create More of Your Most Visited Content

Once you know what type of content works best for your audience, you can create more of it. You can also use content analytics and SEO tools to determine which keywords bring visitors to your site. By targeting those keywords, you can increase your search engine rankings, which means more people will be able to find your content.

The first step to optimizing your monthly recurring revenue is to figure out what types of content work best for your audience. To do this, you should look at your website traffic data from Google Analytics or SaturnOne. If you see that most of your traffic comes from organic searches, then you should focus on creating blog posts and other types of content that rank well in search engines. On the other hand, if you see that most of the traffic comes from paid ads, then you should focus more on creating videos and infographics.

Once you know which type of content works best for your audience, you can create more of it. You can also use content analytics tools such as Buzzsumo to find out which topics get the most social shares. These insights can help you decide whether to write about a particular topic or not. For example, if you notice that people share articles about travel destinations, then you might want to write about places to visit around the world.

How would you like to have all your content analysis and reports done for you including technical setup? All the heavy-lifting done for you. Learn more here: SaturnOne’s Full-Service Website Analytics Team.

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How does all these relate to your Monthly Recurring Revenue Rate (MRR) growth rate? 

By taking all the money (budget) you’re spending on the less profitable customers and using them on the more profitable ones, whether focusing the money on content production, promotions, focusing on the right channels, you would increase the probability of doubling your MRR.

See how SaturnOne helps optimize your content marketing by getting a free DEMO NOW. 

Conclusion

To recap, we have discussed what monthly recurring revenue or MRR is and how important it is for the growth of a business like a startup SaaS or content marketing agency, and how MMR is one of the most important sales and marketing KPIs for 2022.

You also discovered the steps on how to potentially double or increase your MRR using the steps we have outlined above. 

Also, using reliable content analytics tools like Google Analytics and SaturnOne can exponentially increase your MRR. You can use them to figure out what type of content drives the most traffic and conversions to your site and ultimately grow your business.

Download the free ebook,”How to Double Your Monthly Recurring Revenue (MRR)”

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Reference:

1.Databox, “MRR: 11 Tips for Improving Your MRR for Better Business Growth”:https://databox.com/increase-mrr-growth

2. Hubspot, “Everything You Need to Know About Monthly Recurring Revenue (MRR)”:

https://blog.hubspot.com/sales/monthly-recurring-revenue?

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