Oct 6, 2022
Growing your business through content marketing needs a reliable tool that helps
Content marketing is an important part of any business strategy. It helps businesses reach new customers, build brand awareness, and generate leads. But how do you know if your content marketing efforts are working?
By using content marketing analytics tools, you get to optimize your marketing campaigns by getting insights into how your web visitors behave inside your website. By knowing their “journey, you will be able to craft high converting marketing campaigns.
We’ve written this article short and quick as an easy and quick reference. Read on to find out.
There are three main analytics platforms available to help you track your content marketing efforts: Google Analytics, HubSpot, and Adobe Experience Manager (AEM). Each platform has its own strengths and weaknesses.
Google Analytics is free and easy to use. However, it only provides limited data and does not allow you to customize reports. You also cannot export data into other formats.
HubSpot is a robust content management system with powerful reporting capabilities. It allows you to set up custom dashboards and view detailed metrics such as views, shares, likes, comments, and more.
Hubspot is a marketing automation platform that helps companies build better campaigns by automating lead nurturing, lead scoring, and more. It was founded in 2006 by Brian Halligan and Dharmesh Shah.
Adobe Experience Manager is a comprehensive CMS that includes a variety of features designed to make creating and managing websites easier. It offers advanced analytics and reporting capabilities.
If you need to see how well your content is performing across multiple channels, HubSpot Insights is the right choice. This feature lets you compare performance across social media, email, search engine optimization, and paid advertising.
Marketo is an enterprise software company that offers a suite of products designed to help businesses manage customer relationships. It has been growing at a rapid pace since its founding in 1999. Its product portfolio includes Salesforce CRM, Demandware ecommerce platform, and Marketing Cloud.
Both platforms offer similar features, such as email marketing, social media management, and analytics. However, there are some key differences between them. For instance, HubSpot focuses on helping small business owners with marketing while Salesforce Marketing Cloud is geared toward larger enterprises.
SaturnOne also has easy-to-use dashboards and reporting tools. Yes, it has conversion and campaign analytics with powerful, yet easy-to-use segmentation. The main difference between HockeyStack and SaturnOne is that SaturnOne is focused on content marketing, with powerful content attribution and analysis tools, customer journey, and reporting tools.
SaturnOne is a super easy-to-use platform to give you all the answers and insights you need to know exactly how your leads and customers are converting. No code needed or Google Analytics and programmers. Although relatively new in the market, it promises to over deliver and satisfy potential customers.
Interested in how SaturnOne product advisors can help you acquire fast and actionable marketing insights? Request a DEMO NOW!
Now that we have enumerated some of the best content marketing tools, you can pick the best software you think will solve your problems or satisfy a specific content marketing need. Using a tool in accelerating your marketing and business growth is an initiative you will surely benefit from both in the short and long term.