Oct 14, 2022
Looking for the best content analytics platform takes a lot of research and testing.
We are in a very exciting age. Not only is the rise of AI booming, but with analytics as well. This means that we have more tools at our disposal to automate content marketing, and ultimately our business. Don’t worry, AIs aren’t going to replace humans, on the contrary, they are helping us by making our work easier and faster, and our lives simpler.
Today I’ll be comparing two content analytics software that’s available in the market today— Hockeystack and SaturnOne. Both analytics platforms are good, and we’ll be discussing both strengths and weaknesses in their respective features, and each has its own special focus as we will learn later in this article.
While the choice remains yours and yours alone, feel free to read and study how each analytic software works, or does not work for you. This is intended for your content marketing team or digital marketing agency as this article aims to help you select the right tool to grow your business. You may even go for each tool’s free trial (in the case of SaturnOne) or by booking a demo (with HockeyStack).
Let’s get right to it. Keep on reading and enjoy.
Looking for the best content analytics platform takes a lot of research and testing. You need to be able to gauge the right tool for your unique and specific needs, in improving your content marketing strategy and ultimately in growing your business.
While HockeyStack is focused on SaaS businesses, SaturnOne is catering to small content marketing teams, either in-house or via digital marketing agencies. HockeyStack was founded in 2021 and has grown considerably since then. On the other hand, SaturnOne was also founded in 2021 and is a promising SaaS content analytics startup that’s also catching up in the race.
We’ll be exploring and comparing two of the best content marketing analytics platforms available in the market today. Below is a short background of each of the analytics software for your quick read.
According to G2 “HockeyStack Reviews & Product Details, HockeyStack is a SaaS analytics platform that combines marketing, revenue, and product data so that marketing and growth teams can better understand what motivates high-quality leads and product engagement and boost sales more quickly than ever.
Like HockeyStack, SaturnOne also has easy-to-use dashboards and reporting tools. Yes, it has conversion and campaign analytics with powerful, yet easy-to-use segmentation. The main difference between HockeyStack and SaturnOne is that SaturnOne is focused on content marketing, with powerful content attribution and analysis tools, customer journey, and reporting tools.
SaturnOne is a super easy-to-use platform to give you all the answers and insights you need to know exactly how your leads and customers are converting. No code needed or Google Analytics and programmers. Although relatively new in the market, it promises to over deliver and satisfy potential customers.
According to G2 “HockeyStack Reviews & Product Details, HockeyStack is a SaaS analytics platform that combines marketing, sales, revenue, and product data so that marketing and growth teams can better understand what motivates high-quality leads and product engagement and boost sales more quickly than ever.
Its features cover the whole customer journey from acquisition to engagement, so you can increase revenue and reduce churn.
HockeyStack Company Information
Founded in New Castle, Delaware, USA in 2021.
Company size: 2-10 employees
SaturnOne Company Information
Founded in Rockville, Maryland, USA in 2021
Company size: 2-4 employees
- Full-service for Pro+ plan
HockeyStack Best For
Mid-market SaaS companies.
SaturnOne Best For
Small to Medium-size businesses from Digital and Content Marketing Agencies, Content Marketers to Marketing Teams.
An excerpt taken from G2’s review blog:
Investment Committee Member
"Experienced effortless attribution for the first time in my life"
What do you like best about HockeyStack?
Everything was really smooth. Filled out a form, chose a time from the calendar link, did a 30-minute meeting where I got all the information, got onboarded and set up everything in the last 2 minutes of the call, dashboards were made for me, decided to upgrade mid-trial.
What problems is HockeyStack solving and how is that benefiting you?
HockeyStack helps us see which channels and ads bring us the most MRR, so that we can prioritize one over the other. They came to us at a time of cost cutting, so we turned off most of our ads when we saw they weren't bringing any revenue and funneled some of the spend to the top 5 campaigns.
We also recently onboarded our product team onto the platform to consolidate our reporting setup.
SaturnOne is an easy-to-use alternative to Google Analytics for content marketers, entrepreneurs, and SEO practitioners. It is a lot better compared to Google Analytics because it is super beginner friendly and super-easy to use with zero time wasting and unnecessary steps. Just enter your website URL, launch SaturnOne, and then start analyzing your data from there.
The world of content marketing is becoming more and more complicated. It’s no longer enough to just post your best content and hope it goes viral – you need insights into how people interact with your content.
Learn how to quickly uncover your top converting customers and engage with them by generating valuable content that converts. With just a few clicks, you can see the value of each piece of content you publish, including its conversion rate and how to improve it.
See the full article, “5 Reasons Why SaturnOne is the Best Google Analytics Alternative for Content Marketers”
With SaturnOne Analytics, newbies and non-tech people like you will never struggle with technical issues and incomplete data again. You will get answers fast with no complex set up and costly technical support needed.
Interested in how SaturnOne product advisors can help you acquire fast and actionable marketing insights? Request a DEMO NOW!
See what one of our customers said when he discovered SaturnOne Analytics and utilized it for his business:
"As a Certified Digital Marketer and SEO Professional, every time my clients publish new content, I want to measure its performance, and SaturnOne is there for us. Using SaturnOne is a breeze to use. Just one drop a code snippet into your CMS/Website, and 90% of the configuration is done! You can set up the rules that make sense to your business, for example, what traffic is getting to the “pricing” page AND what pages they visited next. And the most important one is how many leads were captured today and where! And SO much more..."
See for yourself how SaturnOne made a real difference in Louis Gellon’s business in terms of getting valuable insights for more conversions and business growth. Learn more: https://www.saturnone.io/
Marketers, Marketing Managers and Content Marketing Managers can greatly benefit from having a dedicated full- service website analytics team such as SaturnOne’s Full-Service Website Analytics Team.
This means you can FULLY focus on marketing, higher content effectiveness, and customer generation. We will handle all the technical, analysis, and reporting challenges for you!
When you subscribe to the Pro+ Plan, you get everything in the Basic and Pro Plan plus these awesome benefits and services:
✅Weekly Live meetings for analysis and review with our Pros
✅Weekly reports, website analytics, insights from our review, and trending analysis delivered to you
✅Full Conversion Consulting, Technical, Analysis, and Support
✅We do the technical work for you to get the insight you need
✅Live Priority Support
For one low price we are your website analytics team.
👉With the Pro+ Plan, we will be your Full-Service website analytics team. We'll have Weekly meetings and reports. And this includes Conversion Rate Optimization (CRO) Consulting, Technical Integrations, Live Monthly Strategic Reviews with your marketing team.
We’ll help you answer the following:
👉What content contributes to conversions?
👉What are the journeys to converting? For my best customers?
👉What are the specific paths of specific customers? My best customers!
👉Where are my best leads and customers actually coming from and what are they reading?
👉Where and how am I losing potential customers?
👉What channels and campaigns are wasting my money?
Then you need SaturnOne... your "one" customer journey tool!
Contact us today for a free consultation and let SaturnOne product advisors help you acquire actionable marketing insights fast. Request a DEMO NOW!
Now that we have compared HockeyStack and SaturnOne side-by-side, which content analytic tool do you think best fits your needs? We have seen their features, pricing, and what they said they are capable of. It's just a matter of choosing the one that best suits your specific content or campaign analytics needs.
We have also seen that each platform has its own strengths and weaknesses. You just need to gauge properly in choosing the best platform for your content analytics goals. HockeyStack promises to be comprehensive and fast for SaaS companies while SaturnOne claims how non-tech marketers can leverage its easy-to-use features and functionalities such as set-up and insights. HockeyStack is also geared towards marketing, sales, revenue, product data while SaturnOne is more on conversion, content attribution, content and customer journey analytics focused.
In conclusion, we’ve seen how the two platforms are similar and differ in terms of pricing, features, support, training, ease of use, and functionality, so take a moment to review and reflect on how best to select the right analytics platform for your marketing team or agency.
1. G2 “HockeyStack Reviews & Product Details.https://www.g2.com/products/hockeystack/reviews
2. HockeyStack: https://hockeystack.com/
3.Capterra: Comparing Two Web Analytics Software Products: https://www.capterra.com/web-analytics-software/compare/227589-163516/HockeyStack-vs-Hotjar
4. SaturnOne: https://www.saturnone.io/