A filter is method to drill down in to site usage. The article shows you how to set filters.

A filter is a method used to drill down into site usage.

For example, a user might be interested in seeing the amount of time spent on each page and which pages are most popular, but also might want to see how users are moving around the site. 

Filter queries can be very powerful, especially when combined with other tools like metrics. Let’s say that we want to see how many times people click the “Contact Us” link, as well as how often they are coming from different areas of our site. We’ll start by creating a new custom report for our site:

I’m going to assume that you’ve already created a few views and filters, since this is a fairly basic report. If you haven’t done so yet, you should read through the Creating Custom Reports tutorial first. 

Once we’re ready, we can create the report. Here are the steps I followed: Create a new view. Create a new filter. Create a new custom report. Configure the view and the filter. Add the custom report to the dashboard.

There are many filters you can easily add. These include:

  • Date Range
  • Domains - you can track multiple web properties (domains)
  • Minimum time on page -only count pages where the visitor is on page x-seconds
  • Pages - a domain's page path
  • Referrers - Where a came from
  • Country
  • The 5 UTM parameters - There are five types of UTM parameters in common usage to help manage a campaign.
  • Device Type
  • Browser Used
  • Platform

Below is a quick video on how to use these.

In nutshell, if you can click it (has finger cursor) if will add the item as a filter.

All the current filters are at the top of the page.

Click on Country:   United States

Clear One or More Filters

Clear One or More Filters

Overview Video