Are you looking to measure the success of your content and inbound marketing campaigns? Utilizing UTM codes is one of the best ways to track their performance.
Follows this link for a Prime on UTM campaign codes.
Use utm_medium=email always. Why? Because most email clients send traffic as direct and thus it is almost impossible to attribute otherwise.
Use utm_medium=cpc,ads,ppc,paid (one of these only) always. Why? You cannot always tell the difference with analytics! Really. Google and many others just show the referrer as google, or facebook, etc. organic or paid. So you will not be able to segment out your efforts or show your clients.
When analyzing your content and inbound marketing analytics, consider using UTM codes for measurable results from pain ads and email campaigns. Here's how:
Consider implementing these practices when using utm codes in your content and inbound marketing analytics. Measuring specifics is key in refining your strategies for successful outreach.
A study by Databox found that 70% of companies use UTM parameters, indicating their value in measuring marketing efforts accurately.
Making mistakes is easy, but avoiding them is easier when you know what not to do with UTM codes in content and inbound marketing.
SaturnOne uses campaign groups to filter analytics by a group utm_campaign tags and more.
The link is here.
For example, we have done some cold email outreach. In that we use the utm_medimm=email tag (see above) and several utm_camapign coded. See image.
Why? Each utm_campaign code represents a seperate message testing. Thus, we can segment our analytics first by a group, say "Agency: Cold Email" to see just these and which campaigns of these do better.
Beware of Common Blunders When Using UTM Codes
Avoiding UTM codes mistakes helps ensure accurate data tracking. Inaccurate data can lead to ineffective content and inbound marketing analytics, which affects a business’s bottom line.
The following are some common blunders that should be avoided when using UTM codes:
The aforementioned blunders are typically remedied through systematic approaches in enhancing organizational efforts while closely following parameter conventions.
It is imperative always to verify the analytics data received from different analytical software used by marketers as they may report differently due to latent errors. As thorough verification decrease complications and increase confidence in analyzing a campaign's performance.
A client of ours once input 'utm' incorrectly, aggregating incorrect data in their reports. Misidentifying even a small aspect such as terminology can have significant impacts on overall report accuracy.
Adding UTM codes to external site links is like putting a GPS tracker on your content - it may seem a bit creepy, but it's totally worth it for the valuable analytics insights.