the #1 reason why marketing agencies lose clients. Spoiler alert: it's not that...
🚀🔥Breaking Through the Marketing Agency ROI Barrier: The Ultimate Secret Revealed!🔥🚀
Hey marketers and owners, let's dive into a topic close to my heart today: the #1 reason why marketing agencies lose clients. Spoiler alert: it's not that there is little ROI, but the truth lies in our client's perception of it. Buckle up and get ready for some real talk! 😮
"The client's perception!" No, that is a cop-out. I would say, that is your responsibility. We do not hire the HVAC guy to change parts. We hired him to get our heat going. Results, not action.
🔍📉 We've all heard it before, right? "What's the point of putting so much effort and resources into marketing if we can't see real tangible results?" 💭💔 And while deep down, we know we're providing value, for some reason, our clients fail to comprehend the incredible return on investment we deliver.
So, how can we bridge this seemingly insurmountable gap? 🤔 Well, folks, the answer lies in clear communication and transforming our clients' perceptions into an exhilarating one.
Every article I've read on why agencies lose clients has the #1 reason as a lack of communication. In my experience, that is a POORLY POSIONED MESSAGE! 😂🤣
Why? Because you often show them 100s of actions and KPIs. Reports on KPIs... are not results. IMHO the most successful agencies in 2024 are going to shift from KPI and metric reporting to an ROI-focused reporting.
If you have not, get our free guide, "3-Point Marketing Agency Guide To Leverage ROI For Success".
This image below is a good example of just stating the ROI. And showing some data to back it up. Notice what is not here? 100s of KPIs that report actions and non-impactful metrics.