Lead-to-customer conversion rates can vary significantly depending on many factors.
The best value to use is historical conversion rates if you have them.
For example, a booked demo meeting might have a 40% conversion rate to a customer. Or a BOFU eBook case study may have a conversion rate of 10% ultimately. Below are some typical values for various stages of a B2B funnel. After this are some good links to the latest industry averages for website traffic for various industries. You milage will vary… but a good estimate is a great place to plan and actual values will allow more precise ROI analysis. The most popular benefit of SaturnOne offers agencies are our campaign, channel, and SEO ROI analysis and reporting.
Lead-to-customer conversion rates can vary significantly depending on a variety of factors, including industry, target audience, quality of leads, sales process efficiency, and the effectiveness of your marketing efforts. B2B versus eCommerce traffic will have wide variations also. That being said, I can provide you with some rough estimates for different stages of the marketing funnel:
Remember that these numbers are general estimates and can vary widely. Some industries with longer sales cycles might have lower conversion rates, while others with shorter cycles might have higher rates. Additionally, companies with well-optimized marketing and sales processes tend to achieve higher conversion rates across all funnel stages.
Some Industry Average Sources: