Here are some common content marketing acronyms and their definitions. Acronyms can
Like many professions, marketing, and content marketing have their fair share of acronyms. Below is a list of common acronyms organized into categories.
Acronym: an abbreviation formed from the initial letters of other words and pronounced as a word (e.g. NASA abbreviates the United State’s National Aeronautics and Space Administration)
Back when I worked for NASA, we use acronyms like few others do. Here are just 44 pages of common acronyms, here and here. And each mission I worked on, which was dozens, had their own unique glossary of acronyms. It was common for sentences to be 60-75% acronyms – really! I do not recommend this for content marketing in general. And never for clients of your boss.
Acronyms can help to streamline communication and make it easier for marketers and customers to quickly understand what is being discussed. For example, using an acronym such as "SEO" for search engine optimization makes it quicker and simpler to refer to this important aspect of digital marketing. Additionally, using acronyms can help to create a sense of insider knowledge and exclusivity, making it appealing for marketers to use them. However, it is important to ensure that the meaning of the acronym is clear and well-understood by the intended audience, as the use of obscure or confusing acronyms can detract from the effectiveness of marketing communications.
Pro Tip: For happier clients or bosses, please explain acronyms before you use them. And keep it to a minimum if you can. They would be so grateful.
Here are some common content marketing acronyms and their definitions:
And more general acronyms…
ABM - Account-Based Marketing
AIDA - Attention, Interest, Desire, Action
ARPU - Average Revenue Per User
ATF - Above The Fold
B2B - Business 2 Business
B2C - Business 2 Consumer
BANT - Budget, Authority, Need, Timeline
BOFU - Bottom Of FUnnel
BR - Bounce Rate
CAC - Customer Acquisition Cost
CMS - Content Management System
CPL - Cost Per Lead
CPV - Cost Per View
CRM - Customer Relationship Management (not strictly marketing but still)
DAM - Delayed Attribution Model
DTC - Direct To Consumer
ESP - Email Service Provider
FOMO - Fear Of Missing Out
GA or now GA4 - Google Analytics
GTM - Google Tag Manager
ICP - Ideal Customer Profile
LTV - Life Time Value
LTV:CAC - Lifetime Value: Cost per Acquisition ratio.
MOFU - Middle Of FUnnel
MQL - Market Qualified Leads
MRR - Monthly Recurring Revenue
NPS - Net Promoter Score
PLG - Product-Led Growth
PPC - Pay Per Click
PPC - Pay-Per-Click
ROAS - Return On Ad Spend (Tip: Promote your best content with ads.)
ROI - Return On Investment
S.E.M - Search Engine Marketing
SQL- Sales Qualified Leads
TOFU - Top Of FUnnel
UGC - User-Generated Content
USP - Unique Selling Point
USP - Unique Selling Proposition
WAGMI - We're All Gonna Make It!!!
WIIFM - What's In It For Me?
WOM - Word-Of-Mouth
DFY- Done For You
When you perform a service FOR a customer- from start to finish.
DWY Done With You
When you perform a service WITH your customer- think collaborative or hand-holding.