Solving Content Marketing ROI Challenges

A 40 page guide for CMOs and Marketing VPs on how to measure value (revenue & ROI), show to stakeholders, and improve content marketing efforts over long sales cycles.
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Table of Contents

Using Content Attribution Modeling and ROI Analysis to Drive Strategy and More

• Developing a Content Attribution Model
• Revenue Attribution and Full-Path (modified W-Shaped) Attribution Modeling
• Analyzing Content ROI by Type
• Leveraging Insights to Refine Content Strategy
• Visualizing Data for Stakeholders

The Value of Tailored Real-Time Dashboards for Revenue and ROI Tracking

• The Power of Real-Time Dashboards
• Value Proposition for CMOs
• Value Proposition for Stakeholders
• Value Proposition for Marketers
• Key Features of Effective Real-Time Dashboards
• Implementing Real-Time Dashboards: Best Practices

Enhancing Content Effectiveness with Deep Analysis and Attribution

• Deep Content Analysis with In-Depth Attribution and Engagement
• Samples Tools & Analysis

Three Ways to Achieve Tailored Dashboards and Deep Analysis

1. Utilizing Enterprise-Level Tools with Training and Team Expansion
2. Building In-House Solutions with Team Expansion
3. Outsourcing to SaturnOne on a Done-For-You Basis

• Comparative Analysis
• Making the Right Choice for Your Organization

Conclusion